{"id":487932,"date":"2023-10-19T10:00:00","date_gmt":"2023-10-19T07:00:00","guid":{"rendered":"https:\/\/mediatrade.fi\/referenssit\/mtv-lotto-broadcast-renewal\/"},"modified":"2026-10-27T19:23:48","modified_gmt":"2026-10-27T17:23:48","slug":"mtv-lotto-broadcast-renewal","status":"publish","type":"mt_reference","link":"https:\/\/mediatrade.fi\/en\/references\/mtv-lotto-broadcast-renewal\/","title":{"rendered":"MTV Lotto broadcast renewal"},"content":{"rendered":"<!--blockstudio\/mediatrade\/hero--><header class=\"mt-hero mt-on-navy mt-hero--cover wp-block-mediatrade-hero\">\n\t<div class=\"mt-hero__bg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/mediatrade.fi\/wp-content\/uploads\/ref-mtv-lottolahetykset.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"eager\"><\/div>\t<div class=\"mt-hero__copy\">\n\t\t\t\t<p class=\"mt-eyebrow\">Reference &middot; 19.10.2023 &middot; 3 min<\/p>\t\t<h1 class=\"mt-hero__title\">Renewing MTV&rsquo;s Lotto broadcasts<\/h1>\n\t\t<p class=\"mt-hero__lead\">The production system and graphic look of MTV&rsquo;s new Lotto studio are built on NetOn.Live&rsquo;s LiveOS automation.<\/p>\t\t\t\t\t<\/div>\n\t\t<\/header>\n<!--blockstudio\/mediatrade\/story--><section class=\"mt-section mt-story wp-block-mediatrade-story\">\n\t<div class=\"mt-wrap\"><div class=\"mt-story__layout\">\n\t\t<div class=\"mt-story__content mt-prose\"><h2 class=\"wp-block-heading\">Major changes in studio technology<\/h2><p class=\"wp-block-paragraph\">MTV&rsquo;s Lotto and Eurojackpot broadcasts have been transformed over the past year thanks to the cutting-edge technology made possible by NEP Finland&rsquo;s new studios.<\/p><p class=\"wp-block-paragraph\">The broadcast production system is based on NetOn.Live&rsquo;s LiveOS automation, and Mediatrade worked with the Finnish company Softpix Oy to deliver the new production system and graphic look.<\/p><h2 class=\"wp-block-heading\">Flexibility and shared use<\/h2><p class=\"wp-block-paragraph\">One of the most important advantages of the new system is its flexibility and shareability. Beyond high-quality broadcasts, the production platform can easily be adapted to other live event productions, giving NEP versatile use of it.<\/p><p class=\"wp-block-paragraph\">According to Jyrki Lepist&ouml;, Deputy CEO of NEP Finland, integrating SPX graphics with the LiveOS production platform has gone very smoothly. Thanks to the expertise and support of Mediatrade, Softpix and NetOn.Live, the move into production was effortless.<\/p><p class=\"wp-block-paragraph\">Photos: Veikkaus<\/p><\/div>\n\t\t\t<\/div><\/div>\n<\/section>\n<!--blockstudio\/mediatrade\/reference-list--><section class=\"mt-section mt-reflist wp-block-mediatrade-reference-list\">\n\t\t<div class=\"mt-wrap\">\n\t\t\t\t\t\t\t<div class=\"mt-reflist__head\">\n\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t<h2 class=\"mt-h2 mt-h2--lg\">More references<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<a class=\"mt-reflist__more\" href=\"\/en\/references\/\">All references<svg class=\"mt-icon\" width=\"13\" height=\"13\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14\"><\/path><path d=\"m12 5 7 7-7 7\"><\/path><\/svg><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mt-reflist__grid\">\n\t\t\t\t\t<li><article class=\"mt-ref\">\n\t<div class=\"mt-ref__media\"><img decoding=\"async\" width=\"540\" height=\"304\" src=\"https:\/\/mediatrade.fi\/wp-content\/uploads\/Mediatrade-ACROSS-1.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\"><\/div>\t<div class=\"mt-ref__body\">\n\t\t<p class=\"mt-ref__tag\">Network architecture and design<\/p>\t\t<h3 class=\"mt-ref__title\"><a class=\"mt-ref__link\" href=\"https:\/\/mediatrade.fi\/en\/references\/across-media-network\/\">ACROSS &ndash;&nbsp;Ultra-low-latency Media Network<\/a><\/h3>\n\t\t<p class=\"mt-ref__text\">A shared ultra-low-latency media network brings music education and theatre production to the Stockholm and &Aring;land archipelagos in the EU ACROSS project.<\/p>\t\t\t\t\t<\/div>\n<\/article>\n<\/li><li><article class=\"mt-ref\">\n\t<div class=\"mt-ref__media\"><img decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/mediatrade.fi\/wp-content\/uploads\/Yle-Vaasa-Studio-768x576.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\"><\/div>\t<div class=\"mt-ref__body\">\n\t\t<p class=\"mt-ref__tag\">Media house<\/p>\t\t<h3 class=\"mt-ref__title\"><a class=\"mt-ref__link\" href=\"https:\/\/mediatrade.fi\/en\/references\/yle-vaasa\/\">Yle Vaasa production environment<\/a><\/h3>\n\t\t<p class=\"mt-ref__text\">IP-based production technology brings video, audio and communication systems together into a flexible whole. The solution lays the foundation for efficient use of production resources.<\/p>\t\t\t\t\t<\/div>\n<\/article>\n<\/li><li><article class=\"mt-ref\">\n\t<div class=\"mt-ref__media\"><img decoding=\"async\" width=\"768\" height=\"543\" src=\"https:\/\/mediatrade.fi\/wp-content\/uploads\/ref-helsingin-seudun-kauppakamari-768x543.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\"><\/div>\t<div class=\"mt-ref__body\">\n\t\t<p class=\"mt-ref__tag\">Hybrid events<\/p>\t\t<h3 class=\"mt-ref__title\"><a class=\"mt-ref__link\" href=\"https:\/\/mediatrade.fi\/en\/references\/helsinki-region-chamber-of-commerce\/\">Helsinki Region Chamber of Commerce production units<\/a><\/h3>\n\t\t<p class=\"mt-ref__text\">The production system was rebuilt on NDI video transport and a Dante audio network. All spaces are controlled centrally.<\/p>\t\t\t\t\t<\/div>\n<\/article>\n<\/li>\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/section>\n<!--blockstudio\/mediatrade\/banner--><section class=\"mt-section mt-banner wp-block-mediatrade-banner\">\n\t<div class=\"mt-wrap\">\n\t\t<div class=\"mt-banner__card mt-banner__card--row mt-banner__card--navy mt-on-navy mt-banner__card--cta\">\n\t\t\t\t\t\t\t\t\t<div class=\"mt-banner__body\">\n\t\t\t\t<div class=\"mt-banner__copy\">\n\t\t\t\t\t<p class=\"mt-eyebrow\">Contact us<\/p>\t\t\t\t\t<h2 class=\"mt-banner__title\">Tell us about your project and we&rsquo;ll put you in touch with the right expert<\/h2>\t\t\t\t\t<div class=\"mt-banner__text\"><p>Sales is available on weekdays. You can also reach project sales by phone.<\/p>\n<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"mt-banner__aside\"><p class=\"mt-banner__actions\"><a class=\"mt-btn mt-btn--primary\" href=\"\/en\/contact-us\/\">Contact us<svg class=\"mt-icon\" width=\"14\" height=\"14\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 12h14\"><\/path><path d=\"m12 5 7 7-7 7\"><\/path><\/svg><\/a><a class=\"mt-banner__link mt-banner__link--large\" href=\"tel:+358201557715\">+358 20 155 7715<\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":486862,"menu_order":0,"template":"","product_brand":[],"class_list":["post-487932","mt_reference","type-mt_reference","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/mediatrade.fi\/en\/wp-json\/wp\/v2\/mt_reference\/487932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediatrade.fi\/en\/wp-json\/wp\/v2\/mt_reference"}],"about":[{"href":"https:\/\/mediatrade.fi\/en\/wp-json\/wp\/v2\/types\/mt_reference"}],"version-history":[{"count":4,"href":"https:\/\/mediatrade.fi\/en\/wp-json\/wp\/v2\/mt_reference\/487932\/revisions"}],"predecessor-version":[{"id":488255,"href":"https:\/\/mediatrade.fi\/en\/wp-json\/wp\/v2\/mt_reference\/487932\/revisions\/488255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediatrade.fi\/en\/wp-json\/wp\/v2\/media\/486862"}],"wp:attachment":[{"href":"https:\/\/mediatrade.fi\/en\/wp-json\/wp\/v2\/media?parent=487932"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/mediatrade.fi\/en\/wp-json\/wp\/v2\/product_brand?post=487932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}