{"id":436298,"date":"2025-05-15T12:16:09","date_gmt":"2025-05-15T09:16:09","guid":{"rendered":"https:\/\/mediatrade.fi\/uutiset\/referenssi-supercell-mediatrade-7-vuotta-yhteistyota-ja-jatkuvaa-kehitysta\/"},"modified":"2025-05-20T10:57:32","modified_gmt":"2025-05-20T07:57:32","slug":"supercell-mediatrade-7-years-of-cooperation-and-continuous-development","status":"publish","type":"news","link":"https:\/\/mediatrade.fi\/en\/news\/supercell-mediatrade-7-years-of-cooperation-and-continuous-development\/","title":{"rendered":"Reference: Supercell &amp; Mediatrade \u2013 7 Years of Cooperation and Continuous Development"},"content":{"rendered":"\n<section class=\"block block-article-content-wrapper container-fluid \"\n    id=\"\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"article-items col-12 col-xl-4 col-hd-3\">\n                <div class=\"entry-meta\"><\/div>\n\n                                <div class=\"wrap categories\">\n                    <p class=\"col-4 col-xl-5\">Category<\/p>\n                    <p class=\"col-8 col-xl-7\">Reference<\/p>\n                <\/div>\n                \n                                <div class=\"wrap tags\">\n                    <p class=\"col-4 col-xl-5\">Topic<\/p>\n                    <p class=\"col-8 col-xl-7\">\u00c4\u00e4ni, \u00c4\u00e4nitys, J\u00e4lkituotanto, Kuvaus, Striimaus<\/p>\n                <\/div>\n                \n                <div class=\"wrap posted\">\n                    <p class=\"col-4 col-xl-5\">Published<\/p>\n                    <p class=\"col-8 col-xl-7\">15.05.2025<\/p>\n                <\/div>\n\n                <div class=\"wrap writer\">\n                    <p class=\"col-4 col-xl-5\">Author<\/p>\n                    <p class=\"col-8 col-xl-7\">Mediatrade<\/p>\n                <\/div>\n\n                <div class=\"wrap reading-time\">\n                    <p class=\"col-4 col-xl-5\">Reading time<\/p>\n                    <p class=\"col-8 col-xl-7\">3min<\/p>\n                <\/div>\n\n                <div class=\"wrap text-field\">\n                    <p class=\"col-4 col-xl-5\">Keywords<\/p>\n                    <p class=\"col-8 col-xl-7\">Supercell, Mediatrade, Studio, studiobuild, audio studio, recording studio, multicam system, Akukon, Audico<\/p>\n                <\/div>\n\n                <div class=\"some-shares\">\n                    <button class=\"share-button\" id=\"share-button\">\n                        \n    <style>\n      .id-share-buttons {\n        display: flex;\n      }\n      .id-share-btn {\n        background: #2e2e2e;\n        color: #fff;\n        cursor: pointer;\n        display: block;\n        min-width: 1.5em;\n        overflow: hidden;\n        text-align: center;\n      }\n      .id-share-btn svg {\n        display: block;\n        height: auto;\n        width: auto;\n      }\n      .id-share-btn path {\n        fill: #fff\n      }\n      .id-share-facebook { background: #3b5998; 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Supercell\u2019s dream is to create games for as many people as possible; games that are played for years and remembered forever. The company is built on strong values defined by honesty and an uncompromising commitment to quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Client Need<\/h3>\n\n\n\n<p>Successful business requires attention to customers. In Supercell\u2019s case, this means addressing the needs of 100 million daily players. This includes active interaction between Supercell and the community -players, content creators, and fans. Dialogue with the community is essential for game development and longevity, and many updates are based on community wishes and feedback. Video is a key tool in this communication.<\/p>\n\n\n\n<p>Supercell\u2019s Community Managers play a central role in video productions. Monthly productions would take significantly longer if they had to travel to an external studio. That time would come at the expense of other work, making an in-house studio a well-justified investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How the Challenge was Tackled<\/h3>\n\n\n\n<p>As with everything they do, Supercell emphasized high quality and operational efficiency. They wanted a multi-camera studio where their own staff could independently produce both recorded content and live streams with uncompromising quality. In 2017, Supercell held a supplier competition and chose Mediatrade as their partner.<\/p>\n\n\n\n<p>A key factor in choosing Mediatrade was their customer insight and ability to combine different technologies innovatively. Innovation was truly required, as this was, to our knowledge, the world\u2019s first <strong>4K\/UHD multi-camera studio operable by a single person<\/strong>. The studio featured a tablet interface through which the client could control cameras, audio recording, use a multiviewer, and start recording and streaming. The studio could simultaneously record five camera angles and two iPads, and play one source, all in 4K\/UHD resolution.<\/p>\n\n\n\n<p>The studio was built on the fifth floor of an office building, and the space posed challenges. It featured two ceiling rails for cameras, whose safe use required combining new technologies and designing a completely new operating logic together with Futurice. Ultimately, the corner room of the office building housed 1.5 tons \/ 40 meters of camera track rails, 2,000 meters of SDI cable, and everything else you see in the picture below. <\/p>\n\n\n\n<p>The studio was taken into use in summer 2018 and hosted hundreds of productions during its lifecycle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Studio-2018-1024x768.jpg\" alt=\"Supercell Studio in 2018\" class=\"wp-image-436289\" srcset=\"https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Studio-2018-1024x768.jpg 1024w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Studio-2018-300x225.jpg 300w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Studio-2018-768x576.jpg 768w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Studio-2018-600x450.jpg 600w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Studio-2018-400x300.jpg 400w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Studio-2018.jpg 1254w\" sizes=\"(max-width: 575px) 100vw, (max-width: 767px) 570px, (max-width: 991px) 830px, (max-width: 1199px) 530px, 860px\" \/><figcaption class=\"wp-element-caption\">A picture of Supercell&#8217;s studio in 2018<\/figcaption><\/figure>\n\n\n\n<section class=\"block block-image-or-video container-fluid  \">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"content-wrapper\">\n                    <div class=\"media-wrapper\">\n                                                                                                                                                                                <div style=\"height: 100%;\" class=\"oembed oembed-youtube\">        <div class=\"cookieconsent-optout-marketing\">            <a href=\"javascript:Cookiebot.renew()\">Accept marketing cookies<\/a>            to see the video.        <\/div><iframe title=\"Studio Build Timelapse - Supercell &amp; Mediatrade\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZVVgfsayY78?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>                    <\/div>\n                    <div class=\"text-wrapper\">\n                        A timelapse showcasing the construction of the ceiling rail system                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<h3 class=\"wp-block-heading\">Wood City and Subsequent Studios<\/h3>\n\n\n\n<p>In 2021, Supercell moved from It\u00e4merenkatu to its new headquarters, Wood City, in J\u00e4tk\u00e4saari, Helsinki. The new space meant a new studio, and Mediatrade was selected to design it from scratch: we participated in construction meetings, assisted the client in planning building systems for studio use, and designed and delivered the new studio solution according to the client\u2019s wishes.<\/p>\n\n\n\n<p>The production model shifted more towards a film production setup, and the studio was named <strong>the Film Studio<\/strong>. It includes two separate set areas: one with a large curved chroma key wall for virtual productions, and another with a set wall for video podcasts. The studio features a video matrix with versatile connections and multiviewer options, with wireless camera connectivity. The studio enables multi-camera recording up to 8K resolution.<\/p>\n\n\n\n<p>Completed on schedule, the studio has been in daily use since it opened. Mediatrade continues to support Supercell as a studio maintainer and technical support partner for both Supercell\u2019s staff and external partners operating in the studio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Refe2-1024x683.jpg\" alt=\"\" class=\"wp-image-436277\" srcset=\"https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Refe2-1024x683.jpg 1024w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Refe2-300x200.jpg 300w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Refe2-768x512.jpg 768w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Refe2-600x400.jpg 600w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Refe2-450x300.jpg 450w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Refe2.jpg 1298w\" sizes=\"(max-width: 575px) 100vw, (max-width: 767px) 570px, (max-width: 991px) 830px, (max-width: 1199px) 530px, 860px\" \/><figcaption class=\"wp-element-caption\">A picture from Wood City&#8217;s Film Studio in 2025<\/figcaption><\/figure>\n\n\n\n<p>The Wood City Film Studio has been a successful concept, and in 2022, Supercell decided to build a replica at its Shanghai office. Mediatrade acted as the designer in collaboration with Akukon.<\/p>\n\n\n\n<p>In 2023, construction began on the neighboring lot of Wood City, with noise and vibration disrupting the studio\u2019s operations. Mediatrade designed and implemented a temporary studio in Ruoholahti using Wood City\u2019s technology, which operated until the end of the year. In February 2024, operations moved back to the Wood City Film Studio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audio Studios<\/h3>\n\n\n\n<p>An immersive audio experience is as vital to a game as its visuals. In 2022, as Supercell\u2019s staff expanded, new music composition studios were needed. Mediatrade designed and implemented two composition studios at Wood City in collaboration with Akukon and Audico.<\/p>\n\n\n\n<p>The composers creating game music use a wide variety of DAW and other software tools. The audio studios are equipped for Dolby Atmos productions and include various controllers and interfaces in addition to audio software. For voice-over production, there are separate acoustically treated recording booths. High-quality microphones suited to speech production were also acquired.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"694\" src=\"https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Wood-City-2025-Audio-Studio-1024x694.jpg\" alt=\"\" class=\"wp-image-436292\" srcset=\"https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Wood-City-2025-Audio-Studio-1024x694.jpg 1024w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Wood-City-2025-Audio-Studio-300x203.jpg 300w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Wood-City-2025-Audio-Studio-768x520.jpg 768w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Wood-City-2025-Audio-Studio-600x406.jpg 600w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Wood-City-2025-Audio-Studio-443x300.jpg 443w, https:\/\/mediatrade.fi\/wp-content\/uploads\/2025\/05\/Supercell-Wood-City-2025-Audio-Studio.jpg 1299w\" sizes=\"(max-width: 575px) 100vw, (max-width: 767px) 570px, (max-width: 991px) 830px, (max-width: 1199px) 530px, 860px\" \/><figcaption class=\"wp-element-caption\">A picture from the composition studio at Wood City, 2025<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Today<\/h3>\n\n\n\n<p>In 2025, Mediatrade continues as Supercell\u2019s regular and ongoing service partner. Reflecting the value of continuity, all Mediatrade team members who began in the maintenance team in 2017 are still part of the now-expanded client team. We ensure that our client can focus on the work that matters most to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In Conclusion<\/h3>\n\n\n\n<p>It\u2019s important to highlight that none of the projects realized during our collaboration would have succeeded without teamwork. The foundation of this has been close communication with the client\u2019s representatives. We are deeply grateful to Supercell for their visionary approach and commitment to quality, as this has helped Mediatrade grow in the right direction as a company.<\/p>\n\n\n\n<p>Regarding the execution, we would like to thank the following individuals and partners for their expertise and collegiality.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jonathan Maxwell<\/li>\n\n\n\n<li>Toni Poikonen<\/li>\n\n\n\n<li>Akukon<\/li>\n\n\n\n<li>Audico<\/li>\n\n\n\n<li>Autoscript<\/li>\n\n\n\n<li>On It films<\/li>\n\n\n\n<li>Canon<\/li>\n\n\n\n<li>Cartoni<\/li>\n\n\n\n<li>Creamsource<\/li>\n\n\n\n<li>DoP Choice<\/li>\n\n\n\n<li>Egripment<\/li>\n\n\n\n<li>Fujinon<\/li>\n\n\n\n<li>Lawo<\/li>\n\n\n\n<li>Litepanels<\/li>\n\n\n\n<li>Red Digital Cinema<\/li>\n\n\n\n<li>Ross Video<\/li>\n\n\n\n<li>Sigma<\/li>\n\n\n\n<li>Teradek<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Contact Information<\/h3>\n\n\n\n<p>Mikko Saarinen, Mediatrade<\/p>\n\n\n\n<p>Markus Haikonen, Supercell<\/p>\n\n\n\n<p>Ryan Lighton, Supercell<\/p>\n\n\n                <\/main>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<p><\/p>\n","protected":false},"author":1874,"featured_media":436135,"template":"","id_news_category":[8341],"custom-tag":[5314,5315,2993,4290,5211],"class_list":["post-436298","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reference: Supercell &amp; 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