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Virtual studios · XR / VP

Virtual studio design and implementation

We design and deliver turnkey virtual studios: design, equipment supply, configuration, installation and commissioning training. We test our solutions in our own XR/VP studio in Vallila, Helsinki.

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  • Turnkey

    Design, equipment supply, configuration, installation and commissioning training

  • Our own test studio

    XR/VP studio in Vallila: test shoots, troubleshooting and research

  • Quality level

    Designed to Netflix’s VP studio guidelines

  • Reference

    STARTS LAB Oulu VP Studio, 2025

Integration

System design and integration: the entire chain from one supplier

Decades of experience in designing and integrating studio equipment systems provide a solid foundation for building the infrastructure. In virtual production, the whole system must work seamlessly – otherwise troubleshooting can become confusing and time-consuming.

  • LED video wall and processing
  • Camera tracking system
  • Image Based Lighting

XR / VP

Consulting: avoid costly mistakes at the design stage

Since its inception, In-Camera VFX production has been something of a wild west, with few established best practices. Much of the accumulated knowledge is tacit. With Mediatrade on board as a consultant, you secure your investment right from the starting line.

Production services

Production services: get your studio up and running fast

Because the investment is significant, nobody benefits from a drawn-out commissioning of a new studio. Troubleshooting can take time while staff skills are still catching up with requirements. That is why we offer production services that get your studio up and running quickly and smoothly.

Case · STARTS LAB Oulu VP Studio

A 72-panel LED video wall that also works as a high-quality green screen

The studio was handed over to the customer on schedule in August 2025.

Read the case

Virtual studio references

All references
  • Virtual studio

    STARTS LAB Oulu VP Studio

    A virtual studio meeting international quality criteria, delivered by Mediatrade for Oulu University of Applied Sciences. The project covered design, equipment supply, configuration, installation and commissioning training.

  • Event studio

    Logomo XR studio

    Design of the Logomo studio together with AOTO Electronics and Grassmark.

Guides and answers

Guides to virtual studio design

Frequently asked questions about virtual studios

Where can I test a virtual studio?

In Mediatrade’s own XR/VP studio in Vallila, Helsinki, at Elimäenkatu 9 A. We carry out test shoots, troubleshooting and research there for the benefit of our customers.

What does In-Camera VFX mean?

A VFX production method in which a virtual environment created for the image composite is captured in camera together with the actors and set pieces in the foreground.

Can the same studio be used for green screen productions?

Yes. In a hybrid studio, the same LED video wall also works as a high-quality green screen, and the virtual production software supports both production methods. This is how STARTS LAB Oulu VP Studio was built.

What quality level can I expect from the studio?

We design our studios according to the VP studio guidelines Netflix published in summer 2024. STARTS LAB Oulu VP Studio was designed to meet and exceed their image quality requirements.

Service expert

Tommi Rosnell

Business Development Manager. At Mediatrade I work as a production lighting specialist. Studio lighting and planning the workflow of productions are my speciality.

+358 20 155 7730 tommi.rosnell@mediatrade.fi

Contact us

Contact us

Discuss feasibility

Tell us the stage and schedule of your project, and your message will reach the right expert. Our sales team replies on weekdays.

+358 20 155 7715

Systems and projects

sales@mediatrade.fi

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