Mediatrade is built on a team of audiovisual professionals, strong relationships with manufacturers and partners, a passion for sharing expertise, and a keen interest in emerging technologies.

About Mediatrade

Mediatrade is built on a team of audiovisual professionals, strong relationships with manufacturers and partners, a passion for sharing expertise, and a keen interest in emerging technologies.

Hello,

For over 30 years, Mediatrade has been a pioneer in the audiovisual industry, helping customers navigate and succeed in this ever-evolving field. Our greatest asset—our team—boasts extensive experience across a wide range of professional activities.

The team in the picture represents over 230 years of diverse industry expertise, with more than 70 of those years dedicated to Mediatrade.

No matter the challenge, we approach it with enthusiasm, solving it in a sustainable and lasting way.

Mediatrade is

a trusted solution provider for digital media production, distribution, and management systems.

Our customers include TV and radio companies, production houses, telecom operators, cable TV and IPTV providers, as well as public sector organizations such as hospitals, educational institutions, and the military.

We represent

the world’s leading hardware manufacturers and software developers. Thanks to our team’s extensive international experience, we have built a strong network of industry contacts.

By combining our expertise with a deep understanding of our customers’ needs, we deliver tailored solutions that align with our vision of excellence.

OUR BRANDS

Since 1991, we have been at the forefront of introducing groundbreaking technologies and workflows, including non-linear editing, DVD authoring, LED lighting, virtual studios, IPTV with NPVR, tapeless acquisition, file-based playout, and DOCSIS 3.0 M-CMTS bonding.

Our expertise spans the entire broadcast industry chain—from production equipment to management, archiving, and delivery systems—making us a comprehensive solution provider.

Staying ahead of technological development isn’t always easy, but it is always rewarding. That’s why we remain committed to offering the latest solutions that also drive the growth and evolution of your business model.

The TV industry is constantly evolving. Technological advancements such as high definition, mass storage, and high bandwidth have brought significant leaps forward. However, the more profound changes lie in what these technologies enable—transforming production processes through file-based workflows, which come with their own challenges, and reshaping end-user behavior as online video platforms and paid channels further fragment audiences.

At Mediatrade, we recognize the deep impact these changes have on business models and are committed to helping our customers adapt and thrive.

Our references include Yle’s regional news studios, TV channel material archives, the Estonian Television Matrix and Broadcasting Center project, and Levira’s multi-channel exit center, which broadcasts HD channels across the Nordic countries.

At Mediatrade, we bring vast and versatile expertise in distribution and contribution design, as well as systems integration. In recent years, we have built more new cable and IPTV transmission centers than any other company in Finland.

Mediatradians are diverse professionals in the field, from photographers to animators, from light enthusiasts to engineers, from masters of economics to radio developers. Versatile know-how and experience means that we have the right expertise, from smaller equipment purchases to demanding integrations.

You can meet our experts below.

Our experts

Mikko Leino

System Specialist

I’m responsible for traditional video production equipment and tools, as well as streaming and web production solutions.

Area of expertise

Cinematography, Audio, Program Production, Streaming

+358201557732

Mikko Saarinen

Managing Director

It’s great that you’re interested in our company! The best way to reach me and my colleagues is by visiting our office, but phone and email work as well.

+358201557723

Lauri Virkki

Project Manager

I manage Mediatrade’s projects and handle system design. I’m well-versed in production technology challenges, tools, and workflows.

Area of expertise

Cinematography, program production, IP technologies

+358201557720

Jukka Keski-Loppi

Chief Operating Officer

I am responsible for leading continuous services and projects. How could we serve you specifically?

+358 44 555 0802

Konsta Haapala

System Specialist

My area of responsibility includes audio and video systems. I also have vast experience in the radio side.

Area of expertise

Pro Audio and video systems

+358201557738

Jonne Laakso

System Specialist

I have experience in the broadcast field and its new IP solutions, but post-production and its workflows are especially close to my heart.

Area of expertise

Post-production, broadcasting, IP technologies

+358 50 371 2992

Tommi Rosnell

Business Development Manager

I work as a production lighting specialist at Mediatrade. My expertise lies in designing studio lighting and planning production workflows.

Area of expertise

Post-production, cinematography, lighting

+358201557730

Jenni Hiljanen

Design and Installing

My field of expertise is project installations.

Area of expertise

Installations

+358201557739

Jouni Sorja

Lead Project Designer

I am responsible for project planning and documentation, whether it’s for a TV channel, radio studio, or even an outdoor production vehicle.

Area of expertise

System design, CAD, documentation, installation

+358 400 798 701

Esa Lötjönen

Senior Specialist, Audio

I manage radio content production and the technical operating environment. I also specialize in complete audio production solutions, from podcast studios to national radio channels.

Area of expertise

Audio, Broadcasting and transmission, program production

+358201557722

Janne Trogen

Product Manager

With 30 years of experience in broadcast and transmission installations, I handle audio and intercom equipment, as well as projects and installations, at Mediatrade.

Area of expertise

Audio, Broadcast and Transmission, Events

+358201557721

Sampo Kaikkonen

System Specialist

My role at Mediatrade primarily involves the design, sales, and technical support of post-production, media management, and storage systems.

Area of expertise

Post-production, file-based workflows, storage systems, archiving

+358201557728

Jori Haara

Senior System Specialist

I am responsible for the design of media networks and automation. Extensive experience in the broadcast industry.

Area of expertise

Video and audio production, broadcast and distribution systems, automation, IT networks.

+358 40 565 5822

Ilari Lehtonen

Repair and maintenance coordinator

I am responsible for coordinating equipment maintenance at Mediatrade, along with website maintenance, communications and marketing. I also assist with logistics.

Area of expertise

Repairs and maintenance

+358201557714

Ossi Laine

Senior Specialist, Broadcast & Distribution

Looking for solutions or facing challenges in broadcast, studio, production, transmission, or distribution systems? My 20+ years of broadcast experience can help solve these issues!

Area of expertise

Broadcasting and transmission, program production, streaming, news

+358201557725