Mediatrade is built on a team of audiovisual professionals, strong relationships with manufacturers and partners, a passion for sharing expertise, and a keen interest in emerging technologies.

About Mediatrade

Mediatrade is built on a team of audiovisual professionals, strong relationships with manufacturers and partners, a passion for sharing expertise, and a keen interest in emerging technologies.

Hello,

For over 30 years, Mediatrade has been a pioneer in the audiovisual industry, helping customers navigate and succeed in this ever-evolving field. Our greatest asset—our team—boasts extensive experience across a wide range of professional activities.

The team in the picture represents over 230 years of diverse industry expertise, with more than 70 of those years dedicated to Mediatrade.

No matter the challenge, we approach it with enthusiasm, solving it in a sustainable and lasting way.

Mediatrade is

a trusted solution provider for digital media production, distribution, and management systems.

Our customers include TV and radio companies, production houses, telecom operators, cable TV and IPTV providers, as well as public sector organizations such as hospitals, educational institutions, and the military.

We represent

the world’s leading hardware manufacturers and software developers. Thanks to our team’s extensive international experience, we have built a strong network of industry contacts.

By combining our expertise with a deep understanding of our customers’ needs, we deliver tailored solutions that align with our vision of excellence.

OUR BRANDS

Since 1991, we have been at the forefront of introducing groundbreaking technologies and workflows, including non-linear editing, DVD authoring, LED lighting, virtual studios, IPTV with NPVR, tapeless acquisition, file-based playout, and DOCSIS 3.0 M-CMTS bonding.

Our expertise spans the entire broadcast industry chain—from production equipment to management, archiving, and delivery systems—making us a comprehensive solution provider.

Staying ahead of technological development isn’t always easy, but it is always rewarding. That’s why we remain committed to offering the latest solutions that also drive the growth and evolution of your business model.

The TV industry is constantly evolving. Technological advancements such as high definition, mass storage, and high bandwidth have brought significant leaps forward. However, the more profound changes lie in what these technologies enable—transforming production processes through file-based workflows, which come with their own challenges, and reshaping end-user behavior as online video platforms and paid channels further fragment audiences.

At Mediatrade, we recognize the deep impact these changes have on business models and are committed to helping our customers adapt and thrive.

Our references include Yle’s regional news studios, TV channel material archives, the Estonian Television Matrix and Broadcasting Center project, and Levira’s multi-channel exit center, which broadcasts HD channels across the Nordic countries.

At Mediatrade, we bring vast and versatile expertise in distribution and contribution design, as well as systems integration. In recent years, we have built more new cable and IPTV transmission centers than any other company in Finland.

Mediatradians are diverse professionals in the field, from photographers to animators, from light enthusiasts to engineers, from masters of economics to radio developers. Versatile know-how and experience means that we have the right expertise, from smaller equipment purchases to demanding integrations.

You can meet our experts below.

Our experts

Esa Lötjönen

Senior Specialist, Audio

I manage radio content production and the technical operating environment. I also specialize in complete audio production solutions, from podcast studios to national radio channels.

Area of expertise

Audio, Broadcasting and transmission, program production

+358201557722

Ossi Laine

Senior Specialist, Broadcast & Distribution

Looking for solutions or facing challenges in broadcast, studio, production, transmission, or distribution systems? My 20+ years of broadcast experience can help solve these issues!

Area of expertise

Broadcasting and transmission, program production, streaming, news

+358201557725

Tommi Rosnell

Business Development Manager

I work as a production lighting specialist at Mediatrade. My expertise lies in designing studio lighting and planning production workflows.

Area of expertise

Post-production, cinematography, lighting

+358201557730

Sampo Kaikkonen

System Specialist

My role at Mediatrade primarily involves the design, sales, and technical support of post-production, media management, and storage systems.

Area of expertise

Post-production, file-based workflows, storage systems, archiving

+358201557728

Lauri Virkki

Project Manager

I manage Mediatrade’s projects and handle system design. I’m well-versed in production technology challenges, tools, and workflows.

Area of expertise

Cinematography, program production, IP technologies

+358201557720

Kukka Harvilahti

Communications and Marketing

I am responsible for communications, our website, marketing, and events at Mediatrade.

Area of expertise

Audio,Post-production, Events, News

+358201557724

Mikko Saarinen

Managing Director

It’s great that you’re interested in our company! The best way to reach me and my colleagues is by visiting our office, but phone and email work as well.

+358201557723

Janne Trogen

Product Manager

With 30 years of experience in broadcast and transmission installations, I handle audio and intercom equipment, as well as projects and installations, at Mediatrade.

Area of expertise

Audio, Broadcast and Transmission, Events

+358201557721

Mirva Valkeapää

Production Equipment Specialist

I work with production equipment and testing at Mediatrade. I have experience in various AV industry roles, currently focusing on cameras.

Area of expertise

Post-production, cinematography, lighting

+358201557727

Mikko Leino

System Specialist

I’m responsible for traditional video production equipment and tools, as well as streaming and web production solutions.

Area of expertise

Cinematography, Audio, Program Production, Streaming

+358201557732