Our journey into the world of In-Camera VFX

Mediatrade is exploring XR and VP production with partners from In-Camera VXF point of view

We are happy to share news about Mediatrade Oy’s latest venture into XR (Extended Reality) and VP (Virtual Production) production from In-Camera VFX point of view. 

At Mediatrade oy, we are committed to maintaining our position at the forefront of cutting-edge technologies, and we have embarked on a deeply educational journey to explore this new methodology from both broadcast and film point of view.

This includes diving deep into areas such as:

• color calibration
• Image Based Lighting
• GhostFrame
• Camera Tracking

We will be studying each of these subsets separately and together, as we believe they are critical in shaping the future of content creation.

6 months of exploration

As part of our commitment, we will be following up on this initial post with sub-posts/sections that delve into each of the subsets in detail within the following 6 months. We are eager to share our insights, experiences, and best practices with fellow professionals in the field, and we look forward to engaging in meaningful discussions and collaborations. 

Revolution of content creation and consumption

We believe that In-Camera VFX production methodology has the potential to revolutionize how content is created and consumed.

We are excited to be at the forefront of this technological shift. We would be thrilled to have you join us on this journey and be a part of our discussions.

All learning and discoveries take place at our Showroom in Helsinki, and we welcome you to join us in person. If you would like to familiarize yourself with this technology before making decisions about its utilization, please reach out to sales@mediatrade.fi.

Our partners and community

Finally, we would like to express our gratitude to our friends at ROE Visual, Mo-Sys Engineering Ltd, Creamsource, SUMOLIGHT GmbH and Brainstorm for their invaluable contributions and support. Your expertise, innovation, and passion for cutting-edge technologies has been instrumental in shaping our understanding and progress in this field. Thank you for being part of our journey! 

We look forward to continuing our collaborations and sharing insights of XR and VP production with our community.

We will be updating content to our In-Camera VFX page throughout the journey.